70% of people wish they received more recognition. 83% say they could do more to recognize others.*
What If A Simple Expression Of Love And Gratitude Could Reverse This "Recognition Deficit" And Make The World A Better Place?
OGO is on a noble quest to get people everywhere to recognize each other for being great people, and for the great things they do every day. Because by simply proclaiming his or her greatness, you’re inspiring and emboldening your OGO, your ‘O Great One,’ to go out and do more great things. With your help, we’re going to turn the global recognition deficit into a surplus!
How Does OGO Do It?
We make it fun and easy by giving you ideas and products you can personalize to recognize special people in your life—to tell them how great they are and how much they’re appreciated.
It starts with the OGO J.A.R. or “Jackpot of Acknowledgment and Recognition,” a vessel you fill with handwritten notes from the heart, meant to recognize your OGO for playing an important role of your life. Fill it, give it… and watch the magic of recognition happen before your eyes.
Where Did 'OGO' Come From?
From the original OGO, Yum! Brands CEO David Novak, who thought being called Grandpa, Poppy (or any similar title by his grandchildren) made him feel old before his time. Taking a cue from his father-in-law ‘Great Jack,’ he decreed his grandchildren should address him by his new moniker “O Great One” or “OGO” for short.
As the CEO of Yum!, Novak learned to harness the power of employee recognition to revitalize company culture. From handing out personalized awards to coaxing office culture into life, the principles he lives by are at the core of the OGO brand. Inspired by these real experiences, his parable O Great One! teaches readers the importance of recognizing the contributions of others.
Celebrate Your OGO and Help Find A Cure
Each year, 40,000 people in the United States are diagnosed with Type 1 diabetes (T1D), for which there is currently no cure. T1D can strike both children and adults of any age, and the disease is of personal importance to OGO’s founder, David Novak. OGO is committed to finding a cure for T1D by donating 100% of the profits from his book, and 10% of profits from the sales of its merchandise, to the Wendy L. Novak Diabetes Care Center and other charities leading the fight against diabetes.
*KRC Research conducted this survey on behalf of OGO (O Great One!) via an online survey of 1,000 nationally representative U.S. adults ages 18 or older. The study was conducted between February 23 – February 29, 2016.